Monthly Web Roundup - January 2015

Posted by: Reliance Technology

Happy New Year! Welcome to the January 2015 edition of our regular newsletter. I trust you had a safe and relaxing Christmas / New Year break.

We’ve focused this edition on the year ahead as most start to head back to work. The New Year is as good a time as any think about new ways to market your business and get your name out there. So we’ve included some articles on upcoming design trends and some ways of reviewing your online marketing footprint.

As always, if we can be of any assistance feel free to email us at support@relianceit.com.au or call. We'd be happy to hear from you.

Until next time,

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     Lucas Bradley
     Role: Director
     LinkedIn: Connect with me

7 Resolutions Online Businesses Should Make for 2015

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Over the past few years, the design styles of many websites has evolved quite a bit as has the devices used to access the internet. This presents some challenges for developers and designers to continually meet end user expectations. So let’s have a look at the predicted web design trends in 2015.

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7 Resolutions Online Businesses Should Make for 2015

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It's that time of year when people start thinking about what they are going to do differently or change in the New Year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015?

A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

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Is social media the best way to reach young consumers?

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Social media has become a valuable marketing tool, mainly for its ability to connect with a broad range of online consumers at the same time. But because of the indirect way social marketing works, it can be hard to measure immediate results.

In Australia, the majority of businesses have invested time and money into creating a presence on social networking sites, but only 58 per cent of marketers believe it is effective, according to the Content Marketing Institute.

However, a recent study by SDL has found that social media may be the key to reaching younger consumers.

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